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£2,386,000 below fair value

WC1A 1DB

101-103 New Oxford Street, Fitztrovia, London, WC1A

3 Beds
3 Baths
196 m² Floor area
Type Flat
Listed 23 May 2026
Asking price £5,950,000
Price per m² £30,357 / m²

An exceptional three-bedroom apartment positioned within one of London’s most iconic landmark buildings in the heart of the West End. Situated on the eighteenth floor and extending to approximately 2,113 sq ft, this beautifully designed apartment offers expansive living accommodation, elegant interiors and spectacular elevated views across the London skyline.

The apartment is centred around an impressive reception and dining room measuring over 32 feet in length, creating a remarkable entertaining space filled with natural light from large windows along the façade. The separate contemporary kitchen is thoughtfully arranged with integrated appliances, generous storage and sleek finishes, perfectly suited for both everyday living and hosting guests. The principal bedroom suite is generously proportioned with fitted wardrobes and a luxurious en suite bathroom, while two further double bedrooms are served by additional stylish bathrooms. A separate study provides an ideal home office or reading room, adding flexibility for modern living.

Originally designed by celebrated architect Richard Seifert, Centre Point has been transformed into an exclusive residential development combining its Grade II listed architectural heritage with refined contemporary design. Residents benefit from an exceptional collection of amenities including a 24-hour concierge and security service, a private residents’ lounge, screening room, dining facilities, spa, gymnasium and a stunning 30-metre swimming pool. The building is renowned for its hotel-style services, sophisticated interiors by Conran & Partners and panoramic views over the capital.

Perfectly positioned where Covent Garden, Soho, Fitzrovia and Bloomsbury meet, the apartment is surrounded by some of London’s finest restaurants, theatres, cafés and luxury shopping destinations. Oxford Street and Regent Street are moments away, while the cultural attractions of the West End and Covent Garden can be reached within a short walk.

Transport connections are outstanding, with Tottenham Court Road Station approximately 0.1 miles away, providing access to the Elizabeth, Central and Northern lines for rapid connections across London and direct routes to Heathrow Airport. Oxford Circus Station is approximately 0.5 miles away, while Leicester Square Station is around 0.4 miles from the property.

The property is also exceptionally well placed for access to some of central London’s most respected educational institutions like University College London, London School of Economics and Political Science, King's College London. Nearby independent schools include Wetherby Senior School and Southbank International School Westminster.

How the asking price has moved

May 2026
£5,950,000
Listed at original asking price

101-103 New Oxford Street, Fitztrovia, London, WC1A

Our fair price estimate
£8,336,000
Nearby sold prices per m² × UK HPI × 196 m² floor area (EPC-declared)
Asking price £5,950,000
Fair price £8,336,000
Difference ↓ £2,386,000 under
Price per m² £30,357 / m²
Contact landlord
About this valuation

Fair price calculated from HM Land Registry sold prices in the same postcode area, adjusted by the UK House Price Index, and multiplied by the EPC-declared floor area of 196 m². Updated daily.